Seoulmate is an unusual Long Beach eatery serving up Korean-Mexican fusion food. Along with their unique menu, they are known for their bright pink roof of what appears to be a repurposed house, whimsical artwork strewn across the walls, and their welcoming rustic appeal. This project aimed to create a cohesive packaging system consisting of 3 sauces inspired by the aesthetics of the restaurant.
The logo was derived from deconstructing the hangul characters representing the city of Seoul. These shapes were then incorporated as negative space within a heart.
The shapes within the logo allow for various color schemes depending on the flavor and usage.
Given the restaurant's heavy Korean influence, images of Seoul’s bustling streets were used as textural patterns for the jar wraps.