Insulated Can Coolers
Chillmeister is a multi-purpose insulated drink cooler and tumbler developed for sale at major convenience store retailers such as 7-Eleven. For this product, I had the opportunity to develop the brand identity and product design from the ground up.
With the purpose of keeping drinks cool in mind, the design revolved around the concept of a rugged climber braving an unforgiving wintery tundra. By including bold muted colors and a distressed aesthetic, this product was targeted primarily towards the young adult males that these retailers cater towards.
In Motion Design Inc.
The Drink Cooler
There were multiple iterations for the exterior shell of the tumbler. A simplified form factor that emphasized better ergonomics in the hand was chosen for the final mold.
Initial proposed sketches for the design of the drink cooler. The middle design was chosen in the end.
3D renders of the final mold design and logo positioning.
Final cooler designs in Matte Black, Matte Navy Blue, Stainless Steel and Matte Gray.
The Chillmeister Brand
To reflect the targeted audience, a muted color palette and masculine typeface was used for the final logo design. The logo icon is a combination of the “CM” acronym for Chillmeister and represents the mountainous imagery from the initial concept.
Final logo lockups and brand color palette.
A vertical box with an open front window was chosen for the final packaging. This allowed customers to easily view the product without the need to open the packaging. Textures and expressive paint strokes gave the overall design a modern rugged aesthetic.
Front and back views of the open window packaging.