Autonomous sensory meridian response (ASMR) is an experience caused by certain audio or visual stimuli. This experience is characterized by a static “tingly” sensation felt throughout the head, neck, and sometimes travels down the spine. As someone who frequently experiences this odd sensation, I aimed to design a branding and mobile app concept that encompasses the needs of someone looking to experience these sensations by creating a comforting yet playful mobile experience.





The Logo

The logo concept was based on the idea of having your head in the clouds. With this, imagery related to peacefulness and the mind inspired the direction. The goal was to maintain flexibility and legibility on multiple platforms while presenting these aspects. 

The primary logo lockup.

Secondary logo lockups that allow for the logo to expand or condense depending on the usage.

Mobile App UI

The Tinglverse app aims to be the mobile center for all things ASMR. Its main features include curated content based on trigger preferences and discovery of new content creators. 

Process and Style Guide

A process and style guide was compiled to document the development of the Tinglverse concept. It contains my thought process on creating the brand along with the various creative assets related to it.